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What We Know About Professional Development and Young Professionals

Professional development has been a buzz word for as long as I can remember. In our latest report, we learned that it is one of the top 5 factors that influence young professionals to stay or leave a job. If a company has professional development opportunities, they are more inclined to stay.


So what does professional development mean to young professionals? If you’re an experienced professional, you might be thinking, “I need professional development, too. It’s not just a young person thing.” While you are most certainly correct, everyone can use professional development in their career, generations define it differently. That’s what we’ll cover today.


Based on our report, young professionals shared the 4 types of professional development that matter most to them at work:

  1. Mentoring Programs. With high volumes of Baby Boomers exiting the workforce, it’s imperative to have a structured program to pass information on to future leaders.
  2. Investment in External Learning. This includes investing in digital tools like LinkedIn Learning, webinars through companies like Morning Brew, and more high-caliber tech platforms.
  3. Community Service Work. Giving back to your community matters to your YoPros. Local nonprofits now have YP programs to plug your YoPros into community initiatives. Impact-driven community events like community service days are another way to engage young talent.
  4. Growth Opportunities. Deemed the “Participation Trophy” generation, offering ways for YoPros to get involved in internal or external leadership programs offers them leadership opportunities for future growth.


When we speak to the incoming workforce, they look at applying to companies that invest in their talent. Specifically, their young professional talent, who are the future leaders of the workforce. If companies aren’t investing now, how can they know they will be set up for success?


This data presents each company that engages with it an opportunity. You can use it to enhance your current retention and development work with young professional talent…or not. We’ll be here to support you if you’re ready to implement it!


Did you like this week’s post? Then you might like these posts below.

Free Report: What You Can Expect from The Current State of Young Professionals

Hybrid Work Is Here To Stay. Here’s How You Can Tell Which Hybrid Schedule Is Right For You

How to Remedy Generational Communication Barriers


What’s Next?

For innovative organizations seeking to hire, engage and retain YoPros, our consulting and coaching arm will partner with you to create a captivating culture where prime candidates thrive long term. Schedule your discovery audit today.

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The Great Retention with Kamber Parker Podcast

Podcast: The Great Retention with Kamber Parker

Our podcast just wrapped up its first season. With guests from across the country in various fields, we discuss the best recruiting and retention tips and tools for business leaders to shape the next generation of leaders.

Kamber Parker

Employer Brand Consultant, Speaker, and Young Professional Expert

As a young professional herself, Kamber Parker has spent her entire career learning the struggles and successes of her peers across the country. When she recognized the overlapping themes in her conversations with young professionals from hundreds of industries, she knew she had to reach companies with this single message: When we prepare for the next generation of leaders, we don’t just help our companies become successful. We help our entire workforce.

Kamber Parker on Greenville Bridge