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The Secret Weapon In Recruiting and Retaining Young Professionals

Now that we’ve got your attention, the secret weapon is nothing you haven’t heard of.


In fact, it’s what we like to call the low-hanging fruit that can complement your recruiting and retention needs with young professional talent. Our weapon? Social media.



Since most young professionals spend their time on social media, and based on our latest report, which claims nearly 70% are visiting a company’s social media page instead of your website before applying to a position, it’s no secret that social media should be part of your R&R strategy. Let’s walk through what you can do to get things moving in the right direction:

  1. Identify your current social media channels and strategy. If you don’t have them, that’s okay! It’s great to start somewhere.
  2. Start collaborating – get your HR and Marketing teams together. Combining efforts to ensure your social media channels are cohesive with your recruiting and retention goals means stronger results over time. As a company leader, it’s important to get these two crews together and on the same page.
  3. Learn which platforms are best for your audience. If your goal is to attract GenZ candidates and you only have a Facebook channel, you need to back up a step and realize that GenZ does not spend most of their time on Facebook (but rather, they’re on Instagram or YouTube). This is a good place to start when it comes to identifying which channels are right for you.
  4. Educate, Recognize, and Onboard using social media. Each company needs to learn which methods work best for them, and we recommend easing into each of these areas, so you are not jumping in all at once. For example, consider recognizing talent by offering Staff Highlights or Anniversary posts to acknowledge team members. This is a fantastic retention tool for any young professional talent that already works for you, but it is also a great recruiting tool for young professionals that might be viewing your social media.


Remember this: young professionals spend a lot of their time on social media. If you do not have a recruiting and retention strategy that acknowledges this, you are missing out on critical talent.  It’s also important to note that this will not be the sole reason for recruiting and retention success, but in the modern workplace, it’s a baseline for your HR and marketing teams.


Did you like this week’s post? Then you might like these posts below.

Free Report: What You Can Expect from The Current State of Young Professionals

How To Keep YoPros Engaged In The Workforce

How to Remedy Generational Communication Barriers


What’s Next?

For innovative organizations seeking to hire, engage and retain YoPros, our consulting and coaching arm will partner with you to create a captivating culture where prime candidates thrive long term. To learn more about how our services can help you uncover the power of social media in recruiting and retaining young professional talent, schedule a discovery call today!



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The Great Retention with Kamber Parker Podcast

Podcast: The Great Retention with Kamber Parker

Our podcast just wrapped up its first season. With guests from across the country in various fields, we discuss the best recruiting and retention tips and tools for business leaders to shape the next generation of leaders.

Kamber Parker

Employer Brand Consultant, Speaker, and Young Professional Expert

As a young professional herself, Kamber Parker has spent her entire career learning the struggles and successes of her peers across the country. When she recognized the overlapping themes in her conversations with young professionals from hundreds of industries, she knew she had to reach companies with this single message: When we prepare for the next generation of leaders, we don’t just help our companies become successful. We help our entire workforce.

Kamber Parker on Greenville Bridge